The fact that Indians have always been fashionable can be traced back to the ancient times. Several artifacts unearthed at the Harappa and Mohenjo-Daro sites have revealed that the men and women of that era were indeed fashion conscious. Post independence, Indian fashion was affected by globalization. This ushered in a new era in the Indian fashion industry. Here are some factors that helped in the evolution of the Indian fashion industry.
Beauty shows – The beauty pageants have helped shape the Indian fashion scenario. Indian women have done the country proud by winning several international titles. Their style of dressing has drawn the attention of the world towards the Indian fashion industry.
Cultural diversity – The country is inhabited by various ethnic groups that have their own unique fashion style. The designers have interwoven the diverse styles to create beautiful works of art.
Bollywood – Indian movies and fashion share a deep connection. The common man takes his or her cues about everyday dressing from the films.
Liberalization – Globalization has made it easier for Indian designers to keep a tab on the latest western trends and incorporate the same in their styles.
Indian designers – The huge change in the Indian fashion landscape can be attributed to the coming into prominence of several designers. In the past few years, India has been witness to the rise of world-famous designers who have charmed the world with their unique creations. Some of the well-known names in the fashion industry are Manish Malhotra, Ritu Beri, Ritu Kumar, Hemant Trivedi, Rohit Bal, Sabyasachi Mukherjee, Wendell Rodricks, Tarun Tahiliani, J J Valaya and many more.
Indian fashion wear has been evolving at a constant pace thanks to globalization. Fashion now is more cosmopolitan. The traditional outfits of salwar kameez and saree are now being worn in several different styles. Hundreds of different styles of draping the saree have come forth. Several styles of blouses such as halter-neck, katori style, high neck blouses, back button blouses, puffed sleeve blouses, etc. are widely available. The salwar kameez has also seen many changes. From short tunics to long ankle length ones, Indian women have embraced a wide range of cuts and styles. It has become an Indo-Western attire loved by women on the go.
Over the years, India has evolved as one of the most fashion-conscious destinations in the world. The incredibly talented designers of the country have helped India make its mark in the global platform. It is boom time for the fashion industry now, and the coming years will only see India shine brighter in the world fashion landscape.